Digital Media in Foreign Direct Investment Policy of Agriculture
DOI:
https://doi.org/10.54515/lcp.2025.1.173-192Keywords:
digital media, foreign direct investment, digitalisation, sustainability, agricultureAbstract
This research comprehensively examines the impact of digital media on foreign direct investment (FDI) and agricultural development. It shows that digital transformation is fundamentally transforming the agricultural industry, going beyond advanced technologies and rethinking productivity, market access and value chains through smart agriculture, artificial intelligence, big data analytics and e-commerce platforms.
The analysis shows that digitalisation significantly increases the attractiveness of the agricultural sector for foreign direct investment. By improving operational efficiency, optimizing resource use and increasing yields, digital media tools increase the attractiveness of agricultural enterprises for efficiency-oriented FDI. Media platforms reduce information asymmetry, increase supply chain transparency, and facilitate broader access to markets, thereby reducing investment risks and contributing to the creation of an adaptive environment for innovation and R&D-oriented foreign direct investment.
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